FIRM (Fair Insurance Rates in Monroe) is an organization that advocates for fair, equitable, and affordable property insurance coverage for homeowners, residents, and business owners in Monroe County, Florida. Since 2006, FIRM has been fighting against excessive, discriminatory, and unaffordable insurance rates. They empower Monroe County residents to make informed decisions about property insurance coverage, claims process, mitigation, and storm preparedness. FIRM also partners with the City of Key West and Monroe County to educate homeowners on home elevation options through the Keyswide Home Elevation Education Project. They provide resources and information about flood insurance and wind insurance to help residents navigate the complexities of these products.