PathwayU by jobZology is a platform that aims to guide learners in finding their purpose in education, career, and vocation. It offers predictive science and tools to optimize learners' success from recruitment to retirement. PathwayU provides equal career development support for all individuals, regardless of their background or identity. It offers a free career path tool and degree planning software for college students, with schools investing in an annual site license for unlimited users based on enrollment. The platform can be used for admissions recruitment, advising, career services, job placement, and alumni support. PathwayU has received positive feedback from universities across the country and has a high Net Promoter Score indicating customer satisfaction.