Swierenga Jewelers has a rich history dating back to 1949 when it was established by Barney Swierenga in Grand Rapids, Michigan. In the following year, Tunis Vander Lugt, a dedicated young watchmaker, joined the business. Fifteen years later, Vander Lugt purchased the store and kept the original name in honor of the founder. In 1981, Vander Lugt's son Tom took over the business and continued its success. In 1999, Swierenga Jewelers moved to its current location in Caledonia's D&W Village Center.

Swierenga Jewelers is committed to providing quality, selection, value, and exceptional service to its customers. They carefully select pieces from trusted designers and also offer handcrafted jewelry on-site. The store offers a wide range of jewelry options including diamonds, gemstones, pendants, earrings, bracelets, and watches. They take pride in their diverse selection that caters to both traditional and contemporary styles. If customers have a specific vision in mind, Swierenga Jewelers can create custom pieces that meet their exact preferences.

The store upholds a promise of quality by offering carefully chosen pieces and maintaining affiliations with prestigious industry organizations. They also ensure fair pricing that represents excellent value for customers. Service is a top priority at Swierenga Jewelers as they treat customers with honesty and respect. The staff is knowledgeable and not motivated by commission sales, ensuring a pressure-free environment for customers.

Overall, Swierenga Jewelers has built a reputation for providing exceptional jewelry and service for over seven decades.